The various levels and corresponding types of communication, including horizontal, vertical, external, and casual, are very important to understand in any organization. When communicating with superiors, subordinates, co workers, or external relations of an organization, it is important to emphasize the role by exemplifying the appropriate qualities. This includes utmost courtesy and respect of superiors, friendliness toward external relations, and cooperation with co workers. Each person has a specific role, and therefore each person will decode the information they receive differently, and determine how it will affect them. For example, it is important for a supervisor to communicate effectively with his/her subordinates when there are problems with the company and it's industry. Employees are generally concerned with this matter, and will feel more safe if they are informed by a superior. The quality exemplified here is responsibility by the supervisor when he effectively communicates with the employees about the status of the company.
Good communication abilities are essential to properly communicating a vision and action plan in any organization. When a person is in a leadership position with followers, it is the responsibility of the leader to effectively communicate the vision of the organization, so as to create purpose and consent among all those involved. The effective communication of the vision will also lead to motivation and employees feeling as though they are part of something bigger, if they agree and want to help achieve the organization's vision.
Kreitner, Robert. Organizational Behavior. 9th ed. Vol. 1. New York: McGraw-Hill Irwin, 2010.
Komives, Susan R. Et al. Exploring Leadership. John Wiley and Sons, Inc. San Francisco: 2007.
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