I once read an article on how different American contract signings are from Japanese ones. American contract signings would usually consist of a company representative that has the authority to sign a contract and the specialist of the department which will be affected the most by the contract signing. Japanese contract signings would usually have a large team of maybe ten company representatives. Unlike American culture, a contract signing in Japan can take well over a week of constant meetings, negotiation, and simply getting to know one another. While in American culture, contract signings are usually brief, and centered around profit margins as opposed to positive business relationships.
If one were to do international business without knowing the culture of the country they are intending to do business with, conflict, that could have been easily avoided, would indefinitely surface.